The Secret Life of Logos

Edited and Designed by Leslie Cabarga. Hardcover, 8.5″×11″ 192 Pages, Full Color

SALE! I purchased a ton of these books and now I can offer them to you for $14.99 each plus shipping! That’s about 50% off.

This book—my latest and final treatise on the subject of logo design—offers valuable insights into what makes logos work. And it provides insight into successful logos by detailing the process, from early iterations to the final, client-accepted designs. 75 top-flight designers contributed to the book and the mini-case histories of 160 of their final logos and 700 of their roughs are shown. And of course my captions and texts are pithy as usual.

With a convenient horizontal format, The Secret Life of Logos showcases a wide spectrum of logos (including rejected versions of the logo) allowing readers to determine what leads to a successful design.Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo’s development, and the behind-the-scenes decision-making done by designers and clients.