<p>Edited and Designed by Leslie Cabarga. Hardcover, 8.5&#8243;&#215;11&#8243; 192 Pages, Full Color<br /> <p> <p> <br /> <span class="caps">SALE</span>! I purchased a ton of these books and now I can offer them to you for $14.99 each plus shipping! That&#8217;s about 50% off.<br /> <p> <p> <br /> This book&#8212;my latest and final treatise on the subject of logo design&#8212;offers valuable insights into what makes logos work. And it provides insight into successful logos by detailing the process, from early iterations to the final, client-accepted designs. 75 top-flight designers contributed to the book and the mini-case histories of 160 of their final logos and 700 of their roughs are shown. And of course my captions and texts are pithy as usual.<br /> <p> <p><br /> With a convenient horizontal format, The Secret Life of Logos showcases a wide spectrum of logos (including rejected versions of the logo) allowing readers to determine what leads to a successful design.Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo’s development, and the behind-the-scenes decision-making done by designers and clients.</p> 2008-06-25T15:18:39-07:00 the-secret-life-of-logos 2362182 Book 2008-06-25T15:18:39-07:00 2010-02-12T15:06:36-08:00 Leslie Cabarga logo design case histories Edited and Designed by Leslie Cabarga. Hardcover, 8.5"x11" 192 Pages, Full Color <p> <p> SALE! I purchased a ton of these books and now I can offer them to you for $14.99 each plus shipping! That's about 50% off. <p> <p> This book--my latest and final treatise on the subject of logo design--offers valuable insights into what makes logos work. And it provides insight into successful logos by detailing the process, from early iterations to the final, client-accepted designs. 75 top-flight designers contributed to the book and the mini-case histories of 160 of their final logos and 700 of their roughs are shown. And of course my captions and texts are pithy as usual. <p> <p> With a convenient horizontal format, The Secret Life of Logos showcases a wide spectrum of logos (including rejected versions of the logo) allowing readers to determine what leads to a successful design.Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo’s development, and the behind-the-scenes decision-making done by designers and clients. 2008-06-25T15:18:39-07:00 manual 1270 5137572 deny 1 Secret life of Logos 1 14.99 2362182 true false 2010-02-12T15:07:32-08:00 2008-06-25T15:18:39-07:00 4622742 1 2362182 2008-10-21T20:27:05-07:00 http://cdn.shopify.com/s/files/1/0013/5892/products/book_1.jpg?1268158995 Title